SEO Strategist

Job Responsibilities

  • Perform keyword research: keyword lists and content/keyword mapping.
  • Perform site level optimization: improving site structure, page construction, SEO copywriting.
  • Monitor SEO performance by using SEO platform.
  • Analyze backlink profiles using SEO tools.
  • Utilizes SEO analysis tools (BrightEdge, Majestic SEO, Google Analytics and Webmaster Tools, and more).
  • Create reports for the marketing team, internal stakeholders, and university partners.
  • Support SEO team to test, analyze, optimize and scale SEO campaigns.
  • Seek continuous improvement in all deliverables, templates, and processes.
  • Perform SEO maintenance on a portfolio of websites.
  • Develop and hone a deep understanding of SEO best practices.

Core Required Skills/Experience:

  • Bachelor’s degree, in a business related field is a plus.
  • 2+ years SEO/organic search marketing experience (experience in lead generation or at a digital agency preferred).
  • Proven track record of optimizing websites to obtain prominent search rankings for competitive head and long tail keywords.
  • Experience developing and executing creative campaigns that encourage natural inbound linking.
  • Demonstrated understanding of web analytics, KPI”s and strong familiarity with Microsoft Excel.
  • Experience working with a CMS (WordPress), HTML, CSS, JavaScript, PHP preferred.
  • Strong familiarity with Google Analytics Tool, Google Webmaster Tool and other third-party keyword research, SEO and optimization tools.
  • Must be able to prioritize tasks and manage deadlines in a fast-paced environment.
  • Comfortable working on and collaborating with a medium-sized team in-person & remotely.
  • SEO training experience preferred.
  • Ability to think out of the box and find creative, unorthodox solutions when needed.
  • Mobile SEO experience and structured data experience preferred.

SEO Strategist

  • Commercial

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