• Perform keyword research: keyword lists and content/keyword mapping.

• Perform site level optimization: improving site structure, page construction, SEO copywriting.

• Monitor SEO performance by using SEO platform.

• Analyze backlink profiles using SEO tools.

• Utilizes SEO analysis tools (BrightEdge, Majestic SEO, Google Analytics and Webmaster Tools, and more).

• Create reports for the marketing team, internal stakeholders, and university partners.

• Support SEO team to test, analyze, optimize and scale SEO campaigns.

• Seek continuous improvement in all deliverables, templates, and processes.

• Perform SEO maintenance on a portfolio of websites.

• Develop and hone a deep understanding of SEO best practices.

Core Requires Skills/Experience:

• Bachelor’s degree, in a business related field is a plus.

• 2+ years SEO/organic search marketing experience (experience in lead generation or at a digital agency preferred).

• Proven track record of optimizing websites to obtain prominent search rankings for competitive head and long tail keywords.

• Experience developing and executing creative campaigns that encourage natural inbound linking.

• Demonstrated understanding of web analytics, KPI”s and strong familiarity with Microsoft Excel.

• Experience working with a CMS (WordPress), HTML, CSS, JavaScript, PHP preferred.

• Strong familiarity with Google Analytics Tool, Google Webmaster Tool and other third-party keyword research, SEO and optimization tools.

• Must be able to prioritize tasks and manage deadlines in a fast-paced environment.

• Comfortable working on and collaborating with a medium-sized team in-person & remotely.

• SEO training experience preferred.

• Ability to think out of the box and find creative, unorthodox solutions when needed.

• Mobile SEO experience and structured data experience preferred.

• Enthusiasm and the ability to thrive in an atmosphere of constant change.